Levi’s Vintage Clothing / A Tribute To The Hot Rod
Here is a short film I recently did for Levi’s® Vintage Clothing. It was produced in conjunction with a really cool new collection that digs deep into the Levi’s® Archives to reproduce iconic garments from bygone eras. For Spring 2012, Levi’s pays tribute to the golden era of the American Hot Rod, and the sharply dressed car owners and spectators who sported Levi’s. For this film, we decided to focus on the origins of Hot Rod culture in Southern California back in the early 1950′s. We pulled from hundreds of hours of painstakingly researched archival footage ranging from old “juvenile delinquent” movies and Life Magazine drag-race films to home movies unearthed from personal collections. We also interviewed some of the surviving founders of the scene, including legends like world champion drag-racer “TV Tommy” Ivo and master painter, cartoonist and car enthusiast Robert Williams, whose name is almost synonymous with the culture. Rather than interviewing our subjects on camera, we decided to use audio only. Structuring the film more like a radio play than a standard documentary, the result is a striking and fast-paced film that captures the style and attitude of the uniquely American post-war subculture which continues to influence the worlds of fashion, music and mechanics to this day. Produced by Jon Barlow and Sue Yeon Ahn, Archival Research by Alexis Owens, Music Supervisor Cali Thornhill-Dewitt, Sound Mix by Eddie Kim, Editorial and Motion Graphics by Thomas McMahon. Enjoy!!!



